A marketing plan outlines the strategy for the marketing of your products or services. Marketing is the most critical & challenging activity of any business. It’s a document specifying the managerial activities of your business and planning for coordination of all other departments within the company. Any business requires diversified marketing decisions from simple to complex issues. The marketing plan emphasizes the need for roles and responsibility of marketing executives in the team.
A marketing plan gives an idea of duration, resources, operation etc. in a cost-effective way. It helps the decision-makers to stay focused on the objectives and goals of the company and achieve the target.
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